Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Stay ahead of SEO & AI Search.
Follow the topics that matter to you. Get relevant new articles by email every 8 hours.
Create Free Alerts Free to join · Choose your topics · Unsubscribe anytime
Product Feeds May Now Decide Most ChatGPT Shopping Visibility
For years, ecommerce SEO has treated the product page as the center of organic visibility. ChatGPT Shopping may be pushing another asset much closer to the center: the product feed...
Read more →
252,000 GEO Tests Found Four Citation Gatekeepers—and Formatting Wasn’t One of Them
Generative Engine Optimization has accumulated a long list of tactical advice: add headings, restructure paragraphs, bold important facts, write in a more quotable style and hope a...
Read more →
Google AI Mode Can Now Use Private Account Data to Deliver Personalized Search Recommendations
Google Search has spent decades personalizing results with signals such as location, language and search context. Its newest football features push personalization into a more cons...
Read more →
131 SEOs Still Rank Backlinks Second—While Scaled AI Content Lands Among the Negative Signals
Backlinks have supposedly been dying for most of modern SEO, yet practitioners still refuse to bury them. A new survey of 131 SEO professionals puts backlinks second among the fact...
Read more →
Meta Muse Can Book, Buy and Negotiate—the Next Search Result May Be an Action
Search has traditionally ended at a result. Even when Google, ChatGPT or another AI system summarizes the answer, the user usually remains responsible for the next step: open the w...
Read more →
AI Visibility Is Becoming a Company-Wide Problem, Not an SEO Deliverable
SEO teams are used to being held accountable for visibility. If a page cannot be crawled, a template produces duplicate content or an important category loses rankings, there is us...
Read more →
Your Brand’s Real Homepage Can Change Without You Touching the Website
A company can leave its homepage untouched for months and still wake up to a materially different first impression on Google. The official website may remain in the number-one orga...
Read more →
The Fastest Way to Make a Google Spam Recovery Worse Is to Fix It Too Fast
A severe Google ranking loss creates exactly the conditions in which bad recovery decisions become tempting. Revenue drops, executives want an explanation, SEO teams feel pressure....
Read more →
AI Search May Value Accessible Trade Media More Than Prestigious Tier-1 Coverage
For decades, public-relations teams have treated media prestige as a hierarchy. A national newspaper or global financial title sits at the top, while a specialist trade publication...
Read more →
Semrush Tested Nine AI Search Engines—and Found Product Data Errors Across Several of Them
AI search engines are increasingly being used for tasks that look less like casual question answering and more like purchasing research: compare products, filter options by budget,...
Read more →
Semrush Shows How to Build an SEO Agent With GSC, MCP and Human Approval
SEO automation is moving beyond isolated prompts and into repeatable workflows, but Semrush’s latest guidance makes an important distinction: an agent does not have to be autonomou...
Read more →