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Publishing More Content Means Nothing Until Google Actually Fetches It
Publishing velocity is easy to measure. Discovery is harder.A small first-party study from AskedAbout offers an unusually stark illustration of the gap. The site had published 30 n...
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Gutenberg Combines SEO, GEO and Digital PR Into One AI Visibility Service
The emerging market for generative engine optimization is beginning to look less like a standalone SEO specialty and more like a convergence of search, content, reputation and meas...
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Product Pages Earned Six Times More B2B AI Citations Than Reddit and YouTube
A B2B AI citation study is challenging one of the most repeated assumptions in generative engine optimization: that brands need to prioritize Reddit, YouTube and community discussi...
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Google Search Central Live Debuts in Colombia and Returns to Mexico
Google is expanding Search Central Live deeper into Latin America, with a first-ever stop in Colombia and a return to Mexico City scheduled for October.In an official Search Centra...
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29 AI Overview Citations Shared the Same Content Structure—but Correlation Isn’t a Google Ranking Factor
A new micro-study offers one of the more useful recent examples of how to think about generative engine optimization — largely because its limitations are almost as important as it...
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A Court May Soon Decide Whether Training ChatGPT on Publisher Content Is Fair Use
One of the most important unresolved questions in generative AI may soon receive its clearest judicial answer yet: can a company copy copyrighted journalism and books without permi...
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ChatGPT Ads Could Combine Google’s Search Intent With Meta’s Personal Context
OpenAI is beginning to describe ChatGPT advertising with a comparison that should get the attention of both search marketers and social advertisers.OpenAI CFO Sarah Friar has frame...
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Microsoft Ads Is Removing Another Manual Safeguard From Automated Bidding
Microsoft Advertising is removing another manual guardrail from automated bidding, but the change is narrower than a full shutdown of CPC controls.Starting October 1, 2026, adverti...
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Google Ads Connects Local Search Intent Directly to In-Store Revenue
Google Ads is closing one of the most important gaps in local advertising: the distance between a person searching for a nearby business and the revenue that person eventually gene...
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Google Search No Longer Has One SERP — Eligibility Now Depends on Region and Business Type
For years, international SEO strategy could treat Google Search as broadly the same product expressed through different languages, locations and ranking signals. Google’s newest te...
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Google Ads Can Now Build and Explain Performance Dashboards From a Prompt
Google Ads is starting to turn campaign reporting into a conversation.Gemini-powered AI dashboards are now appearing in some advertiser accounts, allowing marketers to describe the...
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