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Google Is Changing How AdSense Impressions Are Counted — Publisher Numbers May Drop
Google is preparing a significant measurement change for AdSense publishers, and the first impact may show up as a visible drop in reported display ad impressions. Beginning Feb...
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Google Ads Can Now Pre-Fill Asset Groups With AI-Generated Assets
Google Ads is continuing to fold generative AI more deeply into campaign creation, this time by reducing the amount of manual assembly required when advertisers build asset grou...
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From Generic Query to Recognizable Result: An Update to the NetContentSEO Google Entity Test
In early August, we started a small experiment around an awkwardly ambiguous name. If someone searched Google for “net content seo,” would Google understand those three words as a....
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Google Finally Separates AI Search From Traditional Search — but Is the Opt-Out Enough for Publishers?
Google has finally made a separation publishers have demanded throughout the rise of generative search: a website can now tell Google not to use or display its content in AI Overvi...
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ChatGPT, Claude and Grok Are Back — but Their Simultaneous Outages Remain Unexplained
ChatGPT, Claude and Grok are operational again after an unusual morning in which three major AI services suffered outages at almost the same time. The recovery answers the immediat...
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GA4 Shows Zero Traffic — Don’t Mistake a Reporting Bug for an SEO Collapse
Few analytics screenshots are more alarming than a traffic graph falling vertically to zero. On September 2, marketers and site owners opening Google Analytics 4 found exactly that...
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Google Assistant Dies Today — Gemini Takes Over the Android Ecosystem
After a decade of being the default voice behind Android, Google Assistant is reaching its end on most mobile devices. September 4 is the key cutoff in Google's migration to Gemini...
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Perplexity Splits One AI Agent Between the Cloud and Your Mac
The enterprise AI privacy problem has usually been framed as a choice: use the strongest models in the cloud, or keep sensitive work on a local machine and accept smaller models wi...
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Nvidia Buys Hugging Face — Who Will Control the Open AI Ecosystem?
Nvidia is buying one of the most important neutral meeting places in artificial intelligence. The chipmaker has agreed to acquire Hugging Face for $12.93 billion, bringing the plat...
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AI Engines Agree on the Top Brand in Fewer Than 1.5% of Queries
Brands accustomed to asking where they rank on Google are encountering a much messier question in AI search: which answer engine thinks they are the best option? A new company benc...
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The EU Officially Recognizes ChatGPT as a Search Engine
The European Union has turned a long-running debate about AI search into a regulatory fact. On August 31, the European Commission officially designated ChatGPT as a Very Large Onli...
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