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Google AI Mode Cut External Click-Through by 18.8 Points—and Pushed More Users Toward Rival Search Engines
A preregistered field experiment with 1,100 Google users has produced unusually strong causal evidence for a concern publishers have mostly had to measure through observational tra...
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Fashion Brands Now Have an AI Visibility Score Alongside Their Traditional Media Rankings
Fashion has spent years turning media attention into rankings, dashboards and monetary-style impact scores. Now the same measurement machinery is moving into generative AI. Launchm...
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AI Engines Changed Their Social Citation Mix 16 Times in Seven Months—and Announced None of It
Social media is becoming a larger evidence layer for AI answers, but the platforms that benefit can change in a matter of weeks. Goodie says it tracked 16 distinct shifts in social...
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Google Is Testing Bigger Citation Cards—but Moving Them to the Bottom of AI Mode
Google appears to be testing a larger, more descriptive source panel in AI Mode while simultaneously moving those citations farther away from the generated answer. The experimental...
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OpenAI’s New API Lets Anyone Build Long-Running AI Search Agents With Web Retrieval and Subagents
OpenAI is making the infrastructure behind its long-running agents available to developers. The new Agents API, now in public beta, packages the agent harness and cloud infrastruct...
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ChatGPT Turns Governed Company Data Into a Searchable Answer Engine With Inspectable Evidence
OpenAI is turning ChatGPT Work into a conversational analytics layer for company data. Its new Data agent can connect to approved warehouses, databases, documents and business-inte...
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Google Will Preview Its Next Local AI Search Updates on September 24
Google representatives are scheduled to preview upcoming AI Search changes affecting local discovery during a September 24 webinar, giving local marketers a date to watch for new i...
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The Same Anthropic Crawl-to-Referral Metric Produced Seven “Correct” Answers
Ask for Anthropic's crawl-to-referral ratio and you can get seven dramatically different answers: 70,900:1, 38,000:1, 23,951:1, 11,122:1, 10,300:1, 4,580:1 or 2,237:1. All seven ha...
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Google Brings Post-Level View Counts Back to Business Profiles—But Leaves Them Out of the API
Google is restoring a piece of local-search reporting that Business Profile managers lost more than three years ago: view counts for individual posts. The company says post-level r...
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92% of Content Marketers Use AI—but Blog Success Just Hit a 12-Year Low
AI has become nearly universal in content marketing, but the industry's self-reported results have moved in the opposite direction. In Orbit Media's latest annual survey of 1,042 c...
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Restructuring Content Lifted AI Citation Rates 17.3% Across Six Generative Engines
What if improving visibility in AI search required changing less of what an article says and more of how it is built? A new research preprint argues that document architecture, inf...
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