Retrieval-Augmented Generation RAG) systems combine retrieval and interpretation. They pull information from indexed sources and then rewrite it in response form.
This means visibility is determined by:
- Whether your content enters the retrieval index
- Whether it is interpretable as distinct meaning
- Whether its structure survives compression
Brands that communicate without semantic clarity vanish inside the retrieval layer.
— Stefano Galloni, Head of SEO & AI Visibility Researcher