LLMs compress everything that looks the same.
Editorial Team
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We spent years creating “optimized” text:
• repeat keywords
• maintain density
• avoid strong opinion
• follow templates
That worked when search was retrieval.
But models do not index. They compress.
If your content:
• follows patterns
• has no conceptual edge
• does not take a position
It becomes noise.
And noise is erased.
— Stefano
