ChatGPT Search & AI Citations
News, experiments and research about ChatGPT, OpenAI search, AI citations, web discovery and how brands and publishers appear in AI-generated answers.
Stay ahead of SEO & AI Search.
Follow the topics that matter to you. Get relevant new articles by email every 8 hours.
Create Free Alerts Free to join · Choose your topics · Unsubscribe anytime
Le Monde Says ChatGPT Referrals Convert 260 Times Better Than Discover
A referral that sends fewer visitors can still be more valuable if those visitors arrive ready to pay. Le Monde has supplied an unusually dramatic example: according to CEO Louis D...
Read more →
Product Feeds May Now Decide Most ChatGPT Shopping Visibility
For years, ecommerce SEO has treated the product page as the center of organic visibility. ChatGPT Shopping may be pushing another asset much closer to the center: the product feed...
Read more →
Product Pages Overtook Listicles in Google AI Overviews—but ChatGPT Moved the Other Way
For years, the safest answer to a commercial content question was often another listicle. “Best tools,” “top products” and ranked recommendation pages dominated traditional search....
Read more →
A Court May Soon Decide Whether Training ChatGPT on Publisher Content Is Fair Use
One of the most important unresolved questions in generative AI may soon receive its clearest judicial answer yet: can a company copy copyrighted journalism and books without permi...
Read more →
ChatGPT Ads Could Combine Google’s Search Intent With Meta’s Personal Context
OpenAI is beginning to describe ChatGPT advertising with a comparison that should get the attention of both search marketers and social advertisers.OpenAI CFO Sarah Friar has frame...
Read more →
The EU No Longer Treats ChatGPT as Just a Chatbot — It Is Officially a Search Engine
ChatGPT is no longer merely competing with search engines for users’ questions. In the European Union, it is now officially regulated as one.On August 31, the European Commission d...
Read more →
ChatGPT Ads Are Becoming Just Another Channel in the Marketing Stack
ChatGPT advertising is starting to look less like an experimental media buy and more like another line item inside the software marketers already use to run Google, Meta and progra...
Read more →
ChatGPT Is Building the Ad Stack It Needs to Compete for Search Budgets
ChatGPT’s advertising business is starting to look less like an experimental placement and more like a full performance-marketing platform. OpenAI is expanding self-service access....
Read more →
ChatGPT’s Citations Depend More on the Question Type Than the Industry
Brands trying to earn citations in ChatGPT may be focusing on the wrong variable. A new cross-industry study suggests that whether ChatGPT cites a source can depend far more on the...
Read more →
ChatGPT Bans Campaigns From Making Political Ads — Campaigns Are Using AI Anyway
OpenAI prohibits political campaigns from using ChatGPT to generate scaled persuasive messaging for voters. That has not stopped artificial intelligence from entering the machinery...
Read more →
Publishers Say Bing AI and ChatGPT Don’t Just Use Their News — They Replace the Visit
The Seattle Times and Newsday have taken one of the central arguments in the AI-publishing conflict to federal court: the problem, they say, is not merely that artificial intellige...
Read more →