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Google’s August Spam Update Is Over, but Search Rankings Are Still Moving
Google’s August 2026 spam update officially ended on August 21, but the search results have not exactly returned to normal. Ranking trackers and SEO community reports are still sho...
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The Best ChatGPT Plugins Are the Ones That Turn Conversation Into Action
ChatGPT becomes considerably more interesting when the conversation stops being the final product. A useful answer is one thing; an assistant that can turn the answer into a playli...
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Google’s August 2026 Spam Update Is Over. What Did It Actually Target?
Google’s August 2026 spam update is finished, but the interpretation phase is only beginning. The rollout started on August 18 and ended on August 21 after about two days and 16 ho...
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AI Search Has a Measurement Problem: Traffic Alone Can’t Tell You If You’re Visible
Search marketing has spent decades training us to look for the click. A page appears in Google, a user clicks it, analytics records the visit and, if everything works, that session...
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Reddit’s ChatGPT Citation Drop Exposes a Weakness in How We Think About GEO
Reddit did not suddenly become irrelevant to the internet in August. Its communities did not stop producing product recommendations, first-hand experiences, troubleshooting advice....
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Maybe GEO Won’t Replace SEO. Maybe SEO Is Simply Becoming Something Bigger
SEO has supposedly been replaced several times already. Voice search was going to redefine it. Social discovery was going to bypass it. Zero-click search was going to make rankings...
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Google Preferred Sources Could Change How Publishers Think About Search Visibility
For years, publishers have treated brand recognition and Google visibility as related but fundamentally separate problems. SEO helped a page earn exposure in search; brand building...
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Google’s August 2026 Spam Update Is Over. Now Comes the Hard Part: Understanding What Changed
Google’s August 2026 spam update is finished. The rollout began on August 18 and was marked complete on August 21 after roughly two days and 16 hours, making it a relatively short....
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Local AI Is Quietly Becoming a Serious Alternative to Cloud-Only LLMs
For much of the generative-AI boom, running a large language model locally had a distinctly experimental feel. It was something developers did on a powerful gaming PC, a Mac with e...
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AI Agents Can Do the Work. The Problem Is What Happens When They Get It Wrong
The most important question about AI agents is rapidly changing. For the past two years, the technology industry has been asking whether agents can do useful work without a human m...
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From Generic SEO Term to Recognized Entity: What Changed in Google in 20 Days?
On August 7, 2026, we ran a simple Google search for “Net Content SEO.” The result was not particularly encouraging, but that was precisely why we s...
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