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Product Pages Captured 24% of B2B AI Citations—Nearly Six Times More Than Reddit, YouTube and Forums
B2B marketers trying to earn citations from AI assistants may be looking in the wrong place if they focus primarily on Reddit threads, YouTube videos and community discussions. In....
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A Randomized Google Search Experiment Found AI Mode Cut External CTR by 18.8 Points—and Reduced User Trust
Google’s AI Mode did more than reduce clicks to the open web in a randomized field experiment. It also reduced how often people searched, pushed more users toward rival search engi...
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The AI Crawl-to-Referral Metric Publishers Use to Block Bots May Be Missing Most Native-App Traffic
Publishers deciding whether to allow or block AI crawlers increasingly rely on a deceptively simple metric: how many pages a bot fetches for every visitor its platform sends back.....
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Google Business Profile Brings Back Post-Level View Counts After Three Years
Google is giving local businesses a visibility metric they have been missing for more than three years. Post-level view counts are returning to Google Business Profile, allowing ow...
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Amazon DSP Is Becoming a New Gateway Into ChatGPT Ads
Amazon is becoming a new buying route into ChatGPT’s emerging advertising business. A pilot between Amazon Ads and OpenAI allows selected U.S. advertisers to extend campaigns from....
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55% of Top AI Citations Didn’t Rank in the Traditional Top 10
Ranking on page one still matters in AI search, but it is no longer the whole visibility story. A new Rankability analysis found that 55.2% of the pages appearing among the first 1...
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AI Search Surfaces Fewer Long-Tail Sources—and Concentrates Visibility on a Smaller Web
AI search may make finding an answer faster, but it can also make the web behind that answer smaller. A large-scale MIT-led study comparing generative and traditional search found....
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ChatGPT Retrieved 63% of Expert-Selected Clinical Studies—Gemini Found Just 17%
Ask three leading AI assistants the same evidence-based medical question and the studies they retrieve can differ dramatically. A new preprint comparing ChatGPT GPT-5.5, Claude Son...
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Fashion Brands Now Have an AI Visibility Score Alongside Traditional Media Value
Fashion has spent years turning media exposure into measurable value. Now the industry is beginning to quantify something less visible but increasingly important: what AI assistant...
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92% of Bloggers Use AI—but Only 14% Say Their Content Delivers Strong Results
AI has become nearly universal in blogging, but content marketers have rarely felt less confident about the results they are getting. In Orbit Media’s latest annual survey, 92.4% o...
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Google Has Shut Down Entertainment Review Profiles—and Users Have One Month to Save Their Data
Google has switched off the user profiles that once allowed people to manage reviews of entertainment content such as movies and television shows directly through Google Search. Th...
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