Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Stay ahead of SEO & AI Search.
Follow the topics that matter to you. Get relevant new articles by email every 8 hours.
Create Free Alerts Free to join · Choose your topics · Unsubscribe anytime
Your GEO Dashboard Needs a Crawl-to-Refer Ratio—Because AI Bots Can Consume Thousands of Pages Without Sending Users Back
AI search reporting has a measurement problem that a single “visibility score” cannot solve. A brand can be mentioned frequently without being cited, cited without receiving a clic...
Read more →
Question Headlines Didn’t Win More AI Citations—A Pre-Registered Test Found the Difference Too Small to Matter
Question-style headlines are often recommended for generative engine optimization because they appear to match the way people prompt AI assistants. A small pre-registered experimen...
Read more →
Claude Is Moving Financial Answers Behind Licensed Data Connectors—Making Visibility a Platform Partnership Problem, Not Just an SEO Problem
Anthropic is pushing Claude deeper into the infrastructure that financial advisers already use, connecting its AI assistant to investment analytics, portfolio systems and wealth-ma...
Read more →
OpenAI Is Building Vertical Search Indexes for ChatGPT—And Financial Citations Will Come From Licensed Data, Not Just the Open Web
OpenAI is moving part of ChatGPT’s retrieval stack away from the open web and into a controlled, licensed data environment built for financial professionals. The company’s new Chat...
Read more →
AI Search May Drive Only 1–2% of Local Calls—but Most of Its Influence Can Disappear Behind Branded Searches, Untracked Calls and Prompt Drift
AI search may still look small in local lead reports, but the visible numbers can understate how often it influences a customer before the phone rings. Provider observations report...
Read more →
In Two GEO Experiments, Third-Party Pages Drove 86% of Brand Mentions—and the Most-Cited Source Wasn’t the One Sending Traffic
Two commercial GEO experiments suggest that brands trying to become visible in AI answers may need to think beyond the content they publish on their own domains. Across two tests t...
Read more →
Google AI Overviews Are Becoming Interactive Destinations—Now They Can Quiz Users Without Sending Them to a Website
Google Search is increasingly behaving less like a page of links and more like an application that can complete a task before the user ever visits a website. Interactive quizzes in...
Read more →
Changing Your Recipe Schema Image May Not Change Google’s Thumbnail While the Old Photo Remains on the Page
Changing the image in Recipe JSON-LD does not necessarily tell Google to replace the thumbnail it shows beside a normal search result. If the previous photo is still present and pr...
Read more →
Google Tests Making the “More Retailers” Link Harder to Ignore in Shopping Results
Google is testing a small Shopping interface change that could have an outsized effect on where product-search clicks go.In some product grids, the normally understated link indica...
Read more →
Google AI Mode Is Turning Query Fan-Out Into a Visible Interface Users Can Control
Google AI Mode may be turning one of generative search’s most important hidden mechanisms into something users can increasingly steer on screen.A new interface test spotted by Sach...
Read more →
Some Sites Just Recovered From Google’s September 4 Drop Almost Overnight—and Nobody Knows What Changed
Some large websites that lost substantial Google Search visibility around September 4 appear to have recovered almost as abruptly nine days later. For several of the affected sites...
Read more →