Your Website Is Not Competing for Traffic Anymore

It is competing for conceptual space inside the model.

Your Website Is Not Competing for Traffic Anymore
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Traffic was the old currency of visibility.

The new currency is presence inside the model’s semantic memory.

The question is no longer:

“How do I get clicks?”

The question is:

“Do I occupy a distinct position in the model’s understanding of this topic?”

Visibility is now internal to the model.

— Stefano Galloni

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